SMALL BUSINESS COACHING & GROWTH · RICHMOND, VA

More customers. Simpler systems. A clearer path forward.

I help small business owners get more customers, build easier processes, and take the mental load off running a business.

You don't need another person telling you to post more or work harder. I help you figure out what's getting in the way of your business growing, build a plan you can actually follow, and put the right marketing, processes, and AI tools in place. You leave each meeting knowing exactly what to do next.

Let's Talk About Your Business

Send me a message, no pressure. Prefer to chat? I'm happy to hop on a free 30-minute call or grab a coffee.

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Denali Willis standing in Studio A in a brown outfit

Made for small and especially new business owners

You are building something real. You do not need a big team, a jargon-filled plan, or another list of things you should be doing.

You may be figuring out how to get your first customers, keep up with everything yourself, or make sense of marketing, processes, and AI. I help you sort through the noise, choose what matters now, and take the next step with a plan that fits your business.

Whether you are just getting started or ready to make an existing business easier to run, we start with where you are.

See how coaching works

How we start

Step 01

Tell me about your business

Send a message about your business, what feels stuck, and what you want next. A few sentences is plenty. No pressure and no need to book a call before you are ready.

Step 02

Let's talk, if it feels like a fit

If it seems like a good match, we can arrange a free 30-minute call or coffee, virtual or in person.

Step 03

Get a plan that fits

You receive a tailored proposal with the recommended support, scope, and next steps for your business.

Step 04

Choose your next step

Choose monthly coaching or a one-time deep dive. Done-for-you support is available too when you need help carrying out the plan.

A plan for your business, not another to-do list

Once you choose a package, we start with a business snapshot: what is working, what feels stuck, and where you want to go. We turn that into a clear focus for the first 90 days.

Each meeting centers on the priorities that matter most, whether that is customers, marketing, processes, or practical AI tools. You get written notes and an action plan, with the tools and support included in your package.

Each month, we review progress and adjust the next priorities. Your proposal explains meeting frequency, between-session access, and any implementation support so you know what is included.

Need help carrying out your plan?

You do not have to do it all yourself. Once we know where your business is going, I can support the marketing work that helps you get there.

Social media and content
Squarespace websites
Paid advertising
AI automation workshops

Done-for-you services are scoped and priced separately from coaching. See what fits, or ask about combining coaching with hands-on support.

Explore done-for-you services

Hi, I'm Denali

Business ownership has been part of my life since I was 13, working alongside my family in restaurants and retail. I bought my first restaurant location from my mother in 2021 and opened a second in 2024. I know what it is like to juggle customers, marketing, systems, and everything else that comes with running a business.

Today, I help small business owners find a clearer way to grow, build simpler processes, and make better use of their time.

More about Denali

Practical ideas for running and growing your business

Read current small-business articles and learn about upcoming classes and workshops.

Read the latest small-business articles

A LITTLE HELP IN YOUR INBOX

Growth Notes

Let's Talk About Your Business

You do not need to have the whole plan figured out before you reach out. Tell me where you are, what feels stuck, and what you want next.

Let's Talk About Your Business

Send me a message, no pressure. If it feels like a fit, we can arrange a free 30-minute call or coffee.